Senior Strategic Product Designer with experience leading design on large-scale
digital products, owning the full arc from problem framing to measuring impact. Specialised in
constraint-heavy industries such as aviation and banking.
Work Highlights
Condor Website Seat & upgrade booking- Condor App Native search experience
Postbank BestSign App Standalone & integrated BestSign authentication
FYRST Banking App Migration onto a multi-branded design system
Deutsche Bank App Product discovery of Personal Finance Management- Business Banking Hub 0 → 1, from discovery to end-to-end delivery
Experience
Condor Airlines
Jul 2023 – Present
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Senior Strategic Product Designer
German airline. Booking experience across a new web platform and the native app.
- Seat selection & upgrade booking (web) — Led the end-to-end design of two journeys: seat selection, delivering the first 3D seat map as a German airline; upgrades, defining the business logic behind one-click bulk purchases. Together they are the airline's two largest ancillary revenue streams.
- App search experience (native app) — Redesigned the native search experience, optimising the flight booking flow. Contributed to the app's highest App Store rating since launch (4.4) and its highest revenue on record in 2025.
- New website launch communication — Owned the launch communication strategy across legacy site, email, and the new platform. Lifted engagement, traffic, and email subscriptions.
Deutsche Bank AG
Jun 2020 – Jul 2023
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Senior Product Designer, Private Bank
Dec 2021 – Jul 2023
Postbank–Deutsche Bank IT migration: ~18M customers, ~50B data sets, €300M targeted annual savings.
- Postbank BestSign app — Rebuilt the information architecture and interface across standalone and integrated authentication, now used in the new Postbank and Deutsche Bank apps. Reduced authentication error rates, contributing to a 4.6 App Store rating.
- FYRST mobile banking app — Led the migration of the existing banking app onto a new multi-branded design system, through to launch.
- Personal Finance Management discovery — Ran discovery and early concept for the new Deutsche Bank app. Secured roadmap prioritisation and development budget.
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Senior Product Designer, Corporate Bank
Dec 2020 – Nov 2021
- Business Banking Hub (0 → 1) — Set product direction through customer research and a series of workshops with stakeholders across business, technology, and design. Launched the bank's first SME-dedicated digital hub in 10 months.
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Product Designer, Corporate Venture — Yunar (Ambidexter GmbH)
Jun 2020 – Nov 2020
- User profile & closure experience — Identified improvement areas through a UX audit and redesigned the information architecture and experience of the user profile. Designed the closure experience and communication when the parent company discontinued the venture.
homify GmbH
May 2016 – Aug 2019
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Content Design & Marketing Manager
- Korean market content & design — Set strategy and led a team of 8 creative editors. Highest traffic since launch; recognised as Naver's #1 interior design blog.
Education
WHU – Otto Beisheim School of Management
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Master of Business Administration (MBA), Candidate
2026 – 2028 (Düsseldorf)
- Financial Times MBA 2025 — #1 in Germany
- Awarded the 2026 Women in Business Scholarship
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Executive Education – Innovation and Corporate Entrepreneurship Essentials
Nov 2025 (Düsseldorf)
- Executive-level program on innovation and corporate entrepreneurship
- Grade 1,3 sehr gut / A- (90/100)
Hanyang Cyber University
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B.A. Architecture & Space Design
2015 – 2018 (Seoul)
- Grade GPA 4.17 / 4.5 (ECTS 1,3 sehr gut)
Recognitions
Public Speaking at Zalando
Jul 2025
Public Speaking at University of Europe
Nov 2024
- The Quiet Impact of Introverted Designers
Deutsche Bank Global Hackathon Winner
2021 & 2022
- Transforming Mental Health (2022)
- Banking on AI for Accessibility (2021)
Community
Founder at BDE – Berlin Design Events
2023 – Present
- Berlin design community of 1,000+ members
Community Leader at Friends of Figma Berlin
2024 – Present
Certified Design Mentor at University of Europe
2025
- Co-created the Design Mentorship Program
