Strategic design lead with a track record of bringing large-scale digital products to
market, currently at Condor Airlines and previously at Deutsche Bank. I lead co-creation across the
full arc from discovery and strategy to validation and decision-ready pitches, pairing
fast iteration with structured stakeholder management and cross-team collaboration.
Work Highlights
Most of the projects I led over the past six years involved migrating established services onto new
platforms, working across cross-functional teams. The approach was largely discovery-led, though at
times shifted to deliverable-focused execution to hit a fixed scope or deadline.
- Condor Website Seat & upgrade booking
- Condor App Native search experience
- Postbank App Standalone & integrated BestSign authentication
- Deutsche Bank App Product discovery of Personal Finance Management
- Business Banking Platform 0-to-1, from discovery to end-to-end delivery
Experience
Condor Airlines
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Strategic Design Lead
Jul 2026 – Present
- Leading strategic and venture design end to end, from opportunity discovery to executive decision-making, within Digital Strategy & Transformation
- Spotting high-impact growth opportunities through trend scouting, market research, and customer insights across Condor's travel ecosystem
- Turning customer needs into business value: decision-ready concepts pressure-tested with customers and endorsed by senior leadership and C-level
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Senior Strategic Product Designer
Jul 2023 – Jun 2026
- Drove 50% of ancillary revenue by leading end-to-end design of a next-gen seat selection and upgrade process, delivering a 3D seat map, a first among German airlines
- Contributed to the highest app revenue in 2025 by optimizing the search-to-booking funnel and payment process
- Contributed to the Condor app reaching its highest App Store rating since launch (4.4)
- Led launch communication strategy for the new website, lifting engagement, traffic, and email subscriptions across legacy site, email, and the new platform
Deutsche Bank AG
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Senior Product Designer, Private Bank
Dec 2021 – Jul 2023
- Led key design initiatives in one of Europe's largest IT migrations (~18M customers, ~50B data sets) targeting €300M annual savings
- Led architecture and interface redesign of the Postbank BestSign and FYRST apps, reaching a 4.6 App Store rating and reducing authentication error rates
- Led discovery and early concept development for Personal Finance Management across the new Postbank and Deutsche Bank apps, securing roadmap prioritisation and development budget
-
Senior Product Designer, Corporate Bank
Dec 2020 – Nov 2021
- Launched the bank's first digital hub dedicated to SME customers, streamlining core workflows and self-service within a 10-month timeline
- Ran user and business research to identify opportunities in the SMB market and bring clarity to product direction
- Facilitated cross-functional workshops to align business, technology, and design stakeholders
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Product Designer, Corporate Venture
Jun 2020 – Nov 2020
- Led redesign of the customer profile experience for Yunar (Ambidexter GmbH), an ~80 person Deutsche Bank venture building a loyalty and rewards app
- Redesigned consent management to enable compliant loyalty integration and reduce user friction
- Designed the venture's closure experience and communication strategy after the parent company discontinued the project
homify GmbH
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Content Design / Marketing Manager
May 2016 – Aug 2019
- Led content and design for the Korean market, managing a team of 8 creative editors and driving the highest traffic since launch
- Scaled the platform to record growth and earned recognition as Naver's #1 interior design blog
Education
WHU – Otto Beisheim School of Management
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Master of Business Administration (MBA), Candidate
2026 – 2028 (Düsseldorf)
- Awarded the 2026 Women in Business Scholarship
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Executive Education – Innovation and Corporate Entrepreneurship Essentials
Nov 2025 (Düsseldorf)
- Executive-level program on innovation and corporate entrepreneurship
- Grade 1,3 sehr gut / A- (90/100)
Hanyang Cyber University
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B.A. Architecture & Space Design
2015 – 2018 (Seoul)
- Grade GPA 4.17 / 4.5 (ECTS 1,3 sehr gut)
Recognitions
Public Speaking at Zalando
Jul 2025
Public Speaking at University of Europe
Nov 2024
- The Quiet Impact of Introverted Designers
Deutsche Bank Global Hackathon Winner
2021 & 2022
- Transforming Mental Health (2022)
- Banking on AI for Accessibility (2021)
Community
Founder at BDE – Berlin Design Events
2023 – Present
- Berlin design community of 1,000+ members
Community Leader at Friends of Figma Berlin
2024 – Present
Certified Design Mentor at University of Europe
2025
- Co-created the Design Mentorship Program
